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Utah juggernaut Swig inspired other small dirty soda shops. Now, it’s moving in on them.

The shift has pushed the small shops and stands to adapt, including some deciding to offer alcohol.

(Pat Sutphin | Special to The Tribune) Michelle Skidmore, owner of Soda Tsunami, poses for a portrait on Wednesday, July 15, 2026, at her soda trailer in Idaho Falls, Idaho. According to Skidmore, a Swig plans to open down the street from her truck, which could put her business in jeopardy. "I'm really concerned," she said. "I think Swig is the bees knees, but having them come in here is very intimidating."

(Pat Sutphin | Special to The Tribune) Michelle Skidmore, owner of Soda Tsunami, poses for a portrait on Wednesday, July 15, 2026, at her soda trailer in Idaho Falls, Idaho. According to Skidmore, a Swig plans to open down the street from her truck, which could put her business in jeopardy. "I'm really concerned," she said. "I think Swig is the bees knees, but having them come in here is very intimidating."

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