Everyone wants a piece of dirty soda. Swig’s CEO says the Utah brand that started it all is ‘flattered’ — and has big plans.

The company wants to do, “for carbonated beverages, what Starbucks did for coffee,” he told The Salt Lake Tribune.

(Francisco Kjolseth | The Salt Lake Tribune) Swig staff crank through orders as the Salt Lake Bees in South Jordan become the Utah Dirty Sodas on Wednesday nights, when the stadium offers $3 dirty sodas, Wednesday, July 22, 2026.