You never thought about “it.” And you really didn’t need “it.”

But then someone said you should get “it” — and convinced you why you should have “it.” Eventually you felt like you couldn’t do without “it.”

Hopefully, someone would buy “it” for you. Or you could buy “it” yourself and get a rebate.

So you bought “it.”

That’s how Apple markets the next “it.”

And that's how Trump markets his “it” — the wall.

So, did you buy “it”?

Ron Havener, Draper