This all-natural hack can change how you hike or run — courtesy of a tiny Utah business

A Utahn was skeptical of “hiker’s wool.” Now he’s trying to get hikers, runners and anyone else with sore feet to buy in.

(Chris Samuels | The Salt Lake Tribune) Founder Matt Disney shows loose wool at Wūru Wool’s production location in Murray, Monday, Oct. 27, 2025.