He worked long days promoting Utah’s Traeger grills in Costco road shows. Now he’s suing over how brand ambassadors are paid.

A new lawsuit claims the Utah company is illegally denying overtime and minimum wage pay to workers who urge shoppers to join the “Traegerhood.”

(Samantha Moilanen|The Salt Lake Tribune) The entrance to the Traeger Grills headquarters at 533 S. 400 West in Salt Lake City on Oct. 8, 2025.