Delta and United bet big on wealthy travelers. It’s paying off.

Both airlines have benefited substantially loyalty programs and the sale of premium seats.

(Maansi Srivastava | New York Times file photo) A Delta Air Lines flight takes off from Reagan National Airport in Arlington, Va., Jan. 30, 2025. Delta Air Lines and United Airlines have invested in attracting affluent travelers. Delta has said most of its revenue comes from households earning at least $100,000 a year.

Delta and United bet big on wealthy travelers. It’s paying off.

Both airlines have benefited substantially loyalty programs and the sale of premium seats.

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