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Pac-12′s downfall came after it could not adjust to changing media landscape

Revenue from media has become more important to universities in the decade since Utah joined the Pac-12.

(Lucas Peltier | AP) Pac-12 commissioner George Kliavkoff speaks at the NCAA college football Pac-12 media day Friday, July 21, 2023, in Las Vegas.

(Lucas Peltier | AP) Pac-12 commissioner George Kliavkoff speaks at the NCAA college football Pac-12 media day Friday, July 21, 2023, in Las Vegas.