Jana Riess: LuLaRoe and the shadow side of Mormon gender roles

The new documentary “LuLaRich” shows how a Latter-day Saint couple peddled recycled anti-feminist ideas to stay-at-home moms for profit.

(Amazon Studios) DeAnne Stidham and Mark Stidham, the founders of LuLaRoe, are interviewed in the Amazon documentary "LuLaRich."