facebook-pixel

Patagonia offers $100 to customers who help others plan to vote

“We’re trying to cut through the apathy,” CEO Ryan Gellert said.

(John Tully | The New York Times) A voter at a polling location on primary election day in Concord, N.H., Sept. 8, 2026. Patagonia, the outdoor apparel company, is offering customers a financial incentive to encourage friends and family to make a plan to vote in the midterm elections.

(John Tully | The New York Times) A voter at a polling location on primary election day in Concord, N.H., Sept. 8, 2026. Patagonia, the outdoor apparel company, is offering customers a financial incentive to encourage friends and family to make a plan to vote in the midterm elections.

MOST VIEWED

By Kim Bhasin | The New York Times