Park City Mountain is going ‘Larger’ with the help of Shaun White
Shaun White will be the face and voice of the resort’s third major campaign since Vail Resorts purchased it in 2014.
(Ian Anderson | Park City Mountain) A skier enjoys fresh corduroy at Park City Mountain Resort, which is the largest in the United States at 7,300 public lift-served acres. The resort unveiled a new brand campaign on Tuesday, Sept. 1, 2026. It is "Larger Than Life."