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Cherry Peak Resort is for sale. Would you buy it?

Is crowdsourcing the newest model for ski area access? Take our poll.

(Cherry Peak) A skier enjoys a coating of powder while skiing at Cherry Peak Resort near Richmond on Feb. 24, 2022.

(Cherry Peak) A skier enjoys a coating of powder while skiing at Cherry Peak Resort near Richmond on Feb. 24, 2022.

When Cherry Peak Resort owner John Chadwick put his Logan-area public ski hill on Zillow on Monday, he said it had nothing to do with the dismal winter Utah just underwent. After a dozen years in the ski industry, he just wants to retire.

So, he put the 174-acre resort up for sale for $22.5 million. That price includes three triple chairlifts, a conveyor lift, night skiing and a terrain park — plus a 15,000-square foot lodge that can host weddings and concerts in the summer.

“It’ll take a fair amount of money just to buy it,” Chadwick told The Salt Lake Tribune. “And they’ve got to take it to the next level.”

The price might be too much for one buyer. But what if it was divided among a thousand or 50,000 investors? Would you be willing to chip in?

Evan Thayer, the Utah forecaster for OpenSnow.com, proposed crowdsourcing funds to buy the ski area on his to his 57,300 X account followers Monday afternoon — less than an hour after LiftBlog.com broke the news.

“If all my followers on Twitter contributed $392 each,” Thayer wrote, “we could buy it as a group. Who’s in?”

So, will it be you?

We’re wondering how fans of Cherry Peak, or just of skiing and snowboarding generally, feel about dipping into their fleece-lined pockets to own part of the ski area. Is it a unique investment opportunity? Or is dumping money into a ski area with a base elevation of 5,775 feet simply inane?

Take our poll here. And if you want to go above and beyond, email jjag@sltrib.com to let us know what you’d do with Cherry Peak — and how you’d make it viable despite Utah’s warming winters.

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