Snowbird’s new slogan may ruffle the feathers of other Utah ski areas

The Little Cottonwood Canyon resort is leaning into its rebellious side this winter.

(Francisco Kjolseth | The Salt Lake Tribune) Ski patroller Weston Keith joins the fun watching people attempt to skim the pond in Peruvian Gulch as Snowbird closes the book on the 2024-25 ski season on Monday, May 26, 2025. Snow and sun revelers took to the slushy slopes on Memorial Day as the resort was the last in the state to close.

Snowbird’s new slogan may ruffle the feathers of other Utah ski areas

The Little Cottonwood Canyon resort is leaning into its rebellious side this winter.

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