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Viral college media company I’m Shmacked promised big checks and internet fame for campus ambassadors. Neither came.

(Eamon Queeney | The New York Times) Jerry Shukes, who now runs @wasted_ecu, a local Instagram account for @WastedAmerica, a college-themed viral content brand, at his fraternity house in Greenville, N.C., on Oct. 24, 2019. The chief executive of I’m Shmacked promised students Instagram fame, then silenced them with threats.

(Eamon Queeney | The New York Times) Jerry Shukes, who now runs @wasted_ecu, a local Instagram account for @WastedAmerica, a college-themed viral content brand, at his fraternity house in Greenville, N.C., on Oct. 24, 2019. The chief executive of I’m Shmacked promised students Instagram fame, then silenced them with threats.

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By Taylor Lorenz | The New York Times