Moab’s new tourism brand aims to turn quick trips into longer stays
The $749,450 project created a long-term identity and the “Should’ve Stayed Longer” campaign, with goals of repeat visits, slower-season travel and exploration beyond Arches.
(Moab Office of Tourism) An image from the Moab Office of Tourism’s new advertising campaign features the new logo and “Should’ve Stayed Longer” message. The campaign is intended to encourage longer visits and exploration beyond Moab’s best-known attractions.