Qualtrics CEO tells how he ended up at the Provo-based company

Zig Serafin tells leadership podcast that CEOS need a clear ‘why’ moment.

(Rachel Rydalch | The Salt Lake Tribune) Qualtrics Chief Executive Officer, Zig Serafin, in an interview on Tuesday, Feb. 1, 2022.

(Rachel Rydalch | The Salt Lake Tribune) Qualtrics Chief Executive Officer, Zig Serafin, in an interview on Tuesday, Feb. 1, 2022.

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