Inside the ‘Qualtrics-ification’ of Utah: Why state and local agencies are paying the tech giant big taxpayer bucks

Qualtrics’ primary customers were once academics. Now, state and local agencies alike are acquiring contracts with the “experience management” company.

(Trent Nelson | The Salt Lake Tribune) Qualtrics in Provo on Tuesday, Nov. 12, 2024. The tech giant once catered to academics, but now, state and local agencies alike are acquiring pricey contracts with the “experience management” company.