Jason BatacaoUtah football is sticking close to home for its first official jersey patch.
Really close.
University of Utah Health has agreed to be the jersey patch sponsor in a deal worth millions, multiple sources said.
“We’re proud sponsors and we look forward to this expanded partnership,” A U. Health spokesperson said in a statement to The Salt Lake Tribune. “It represents our commitment to providing world-class care to our student athletes and to our community.”
The sources were granted anonymity because they were not given permission to publicly speak on the matter.
Utah already has reached a deal with University of Utah Health for its on-field logo at Rice-Eccles Stadium, which was implemented in 2025 adjacent to the Big 12 Conference’s insignia at each 25-yard line.
Utah is the latest Big 12 school to land a jersey patch sponsor.
BYU recently inked a deal with Entrata, a property management software company founded by BYU students in 2003, for an undisclosed amount.
Oklahoma State and The Osage Nation, which operates a hotel and casino several miles from OSU’s campus, signed a three-year deal with the Cowboys this summer.
(Bethany Baker | The Salt Lake Tribune) Utah Utes wear specially designed helmets during the game at Rice-Eccles Stadium in Salt Lake City on Saturday, Nov. 23, 2024.
Kansas has partnered with digital-finance company Ripple in a five-year deal that is anticipated to bring in more than $30 million in total.
The Big 12 also made headlines this summer when it announced a football and men’s basketball jersey patch deal with Monster Energy. The multiyear partnership will bring in roughly $1 million each season for each of the 16 programs in the Big 12.
