Does the Big 12 need parity or a powerhouse?

Commissioner Brett Yormark says, “I will not stop until we are the number one conference in America.” But does the league have the star power to get there?

(Lucas Peltier | AP) Big 12 Commissioner Brett Yormark speaks during Big 12 NCAA college football media days in Las Vegas Tuesday, July 9, 2024.

(Lucas Peltier | AP) Big 12 Commissioner Brett Yormark speaks during Big 12 NCAA college football media days in Las Vegas Tuesday, July 9, 2024.

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By Justin Williams | The Athletic