Kalani Sitake says BYU football won’t be the ‘highest bidder’ with NIL. Here’s why.

BYU’s head coach said he is trying to protect his program from the transactional nature of college football.

(Trent Nelson | The Salt Lake Tribune) Kalani Sitake as BYU hosts Southern Illinois, NCAA football in Provo on Saturday, Aug. 31, 2024.

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