Remember ‘baseball baptisms’? Don’t lose ‘sight of the Savior’ in quest for converts, LDS historian warns

Church representative also explains why membership stats include everyone on the faith’s rolls — whether they attend or not.

(The Church of Jesus Christ of Latter-day Saints) New converts await baptism in the Democratic Republic of Congo in December 2025.

(The Church of Jesus Christ of Latter-day Saints) New converts await baptism in the Democratic Republic of Congo in December 2025.

RELATED STORIES

For Latter-day Saints, the retention decline is more than a people problem

‘Mormon Land’: The LDS Church’s retention rate hasn’t ‘bottomed out’ yet, says researcher

BYU study shows gender and generational gap in LDS Church retention

Despite ‘remarkable’ growth, the big question remains: Will converts become LDS lifers?

LDS Church sees a record rise in converts, but why are fewer babies being added to the rolls?

MOST VIEWED

1

Gordon Monson: BYU football gets what it paid for — not just a win, but a wipeout

2

The updated COVID-19 vaccines have just been approved. Here’s what you can expect.

3

Kyle Whittingham’s Michigan debut saved by a controversial Hail Mary

4

LDS apostle offers his definition of ‘real men’

5

Growing fire shuts down interstate in Weber County. Here’s what we know so far.

Sponsored Story

A month to (re)discover Utah’s Jordan River

Sponsored: In September, the Jordan River Parkway will again become the gathering place for community and culture during the annual Get To The River Festival.