The recent phenomenon of including local funeral home logos in the deceased patron's obituary is reminiscent of prescription drug advertising on TV, though it remains to be seen whether these local businesses will ever top the marketing genius of a four-hour erection warning.

What's next? Viewing preparations that include stamping logos on the foreheads of the deceased? Tupperware-style parties in retirement communities for their casket and grave marker side ventures? Pamphlets and business cards at assisted living centers, ambulances and emergency rooms?

Thomas Muir, Salt Lake City