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Vail Resorts gives up on trademarking the name ‘Park City’

Francisco Kjolseth | The Salt Lake Tribune
Bill Rock, Chief Operating Officer of Vail Resorts speaks with the media in Park City following the unveiling of the Resort's new logo, brand, digital presence, signage, uniforms and new trail map. Last season, Vail Resorts announced a $50 million capital improvement project to connect Park City Mountain Resort and Canyons Resort, creating the largest single ski area in the country with more than 7,300 acres of skiable terrain.

Francisco Kjolseth | The Salt Lake Tribune Bill Rock, Chief Operating Officer of Vail Resorts speaks with the media in Park City following the unveiling of the Resort's new logo, brand, digital presence, signage, uniforms and new trail map. Last season, Vail Resorts announced a $50 million capital improvement project to connect Park City Mountain Resort and Canyons Resort, creating the largest single ski area in the country with more than 7,300 acres of skiable terrain.