This tech company bet on Utah over Silicon Valley. It just got a $1 billion payoff.

The founders of software company DX chose Utah over other tech hotspots. Their $1B acquisition by Atlassian shows their gamble paid off.

(Rick Egan | The Salt Lake Tribune) DX CEO Abi Noda, in his office on Main Street in Salt Lake City on Monday, Sept. 29, 2025.

(Rick Egan | The Salt Lake Tribune) DX CEO Abi Noda, in his office on Main Street in Salt Lake City on Monday, Sept. 29, 2025.

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Sponsored Story

A month to (re)discover Utah’s Jordan River

Sponsored: In September, the Jordan River Parkway will again become the gathering place for community and culture during the annual Get To The River Festival.