As a nonprofit news organization, we have a clear charitable mission: to engage, educate and empower Utah readers with reporting that informs and advances public dialog.
With support from the Google News Initiative, The Tribune published a playbook in December 2020 that captured the learnings from our transition from a for-profit organization to a nonprofit. The playbook is embedded below.
We recognize that one solution does not fit all and we are also eager to connect with others who have an interest in our model.
For more information, email Executive Editor Lauren Gustus at lgustus@sltrib.com.
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sltrib.com is now free to access — no subscription required. We made this decision because we believe access to trustworthy, independent news shouldn’t depend on what you can afford — especially as misinformation and AI-generated content continue to rise.
Free to read doesn’t mean free to produce. Our reporters show up every day to ask hard questions and hold powerful institutions to account. That work takes resources. As a nonprofit newsroom, we rely on support from people who believe it matters. Make a donation today to fund local news that serves Utah communities.
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Lauren Gustus
