A Provo thrift store exclusively sells plus-size clothing, and the rare business model has people from across the country planning visits.

Branded as Utah County’s first plus-size thrift shop, Curveture opened in October 2024 as the brainchild of mother-daughter co-founders Taudine Andrew and Lillian Sanders.

The store stocks hundreds of clothing items in sizes XL to 7X (including casual clothing, businesswear and swimwear) alongside accessories, and it does so at resale prices — roughly $1 to $25 per item, with an average price of around $12 per piece. The shop also offers personal style sessions.

Its founders say the store grew out of a frustration they knew firsthand: Trying to find clothes that not only fit, but also aligned with their personal style, said the mother, Andrew.

That’s why she teamed up with her daughter to fill what they saw as a gap in Utah’s fashion market.

“We’re all about offering lots of choices to people,” Andrew told The Salt Lake Tribune. “So whether you want to look like a certain trend, or you just want to define your personal style, that’s what we hope to offer you — the options.”

‘There’s no judgment here’

Curveture’s lower price point as a resale shop makes it a prime option for customers near and far, who don’t mind paying a bit extra for shipping given the deal they are already getting, Andrew and Sanders said.

The pair regularly ships orders across the nation, from California to New York.

Still, much of their focus is on their physical store and curating a positive experience.

There, in a welcoming and celebratory space, people can try on clothes and quickly get a sense of whether they look and feel right.

“Our customers are so kind to each other,” Andrew said. “... There’s no judgment here.”

That’s reflected in the store’s Google reviews, where the shop has an overall rating of 4.9 out of 5 stars.

“I’m telling literally everyone I know!” one reviewer wrote.

“What a cool business concept!” another wrote. “Kudos Ladies!!”

“Such a cute little store,” a third said. “I love trying so many things on that usually fit me for once.”

Curveture aims to make its customers feel “like queens,” Andrew said. That includes pushing back against passersby who make fat-shaming comments, which she said she’s had to do before.

The result is a loyal customer base both in their community but also outside of Utah, with people driving or flying in from Idaho, Wyoming, Nevada, California and more.

In rare company

Curveture is not completely alone.

Launched in Brooklyn in 2017, Plus BKLYN bills itself as New York City’s premier plus-size, pre-owned clothing boutique.

Berriez, another Brooklyn shop, sells vintage that’s “curated for curves,” The New York Times reported. It began as an Instagram store; much of the plus-size resale market lives on online resale platforms rather than physical storefronts.

In Utah, Curveture’s success is evident: Andrew and Sanders recently expanded their shop, and they’re currently floating opening up a second location in Salt Lake City.

In the meantime, the shop is planning to participate in the upcoming “Fat n’ Fierce” plus-size pop-up market in Salt Lake City, which is scheduled from 11 a.m. to 4 p.m. next Saturday, Aug. 15, at Annata Collective, a vintage shop at 362 E. 900 South.

“We’ll be dropping some extra special vintage pieces at the market,” Curveture shared on Instagram, “so if you love plus-size vintage, you can’t miss this.”

The market, presented by Annata Collective and size-inclusive clothing maker Planet Mars, will include XL+ clothing, plus art, tooth gems, permanent jewelry and more, according to a flyer advertising the event.

Correction • Aug. 8, 9:23 a.m.: This story has been updated to correct Curveture co-founder Taudine Andrew’s name and correct that the shop’s average item price is about $12.