Too many free tickets and money left ‘on the table’: Here’s what consultants found when they reviewed Utah’s athletics operations

The U. paid Intelligent Insights nearly $30K to review the external-facing units of the athletics department.

(Francisco Kjolseth | The Salt Lake Tribune) Fans cheer on the Utah men’s basketball team at the Jon M. Huntsman Center last year. After hiring outside consultants last year, the U. says it has worked to improve its fan experience.