From Utah’s pickup trucks to $600-an-hour gigs in Iowa, how rich donors and loose rules are changing college sports

The average starter at a big-time football program now takes in about $103,000 a year, according to Opendorse, a company that processes payments to the players for the collectives.

(Chris Samuels | The Salt Lake Tribune) A pickup truck is parked at Rice Eccles Stadium, before an event by the Crimson Collective name, image and likeness organization will give trucks to Utah football players in Salt Lake City, Wednesday, Oct. 4, 2023.

From Utah’s pickup trucks to $600-an-hour gigs in Iowa, how rich donors and loose rules are changing college sports

The average starter at a big-time football program now takes in about $103,000 a year, according to Opendorse, a company that processes payments to the players for the collectives.

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