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Utah Mammoth register two new logos with U.S. trademark office

New logos show a new angle on the team’s namesake creature.

(Francisco Kjolseth | The Salt Lake Tribune) Clayton Keller comes off the ice after shooting a ceremonial goal during a tour of the Utah Mammoth 146,000-square-foot practice and training facility at the southeast end of The Shops at South Town in Sandy, during a soft opening celebration on Wed. Sept. 17, 2025.

(Francisco Kjolseth | The Salt Lake Tribune) Clayton Keller comes off the ice after shooting a ceremonial goal during a tour of the Utah Mammoth 146,000-square-foot practice and training facility at the southeast end of The Shops at South Town in Sandy, during a soft opening celebration on Wed. Sept. 17, 2025.

By https://author-service-images-prod-us-east-1.publishing.aws.arc.pub/sltrib/991e0330-8bd7-4af7-9468-8252f0185e29.png Andy Larsen
 | Sep. 25, 2025, 6:00 a.m.
| Updated: 10:20 a.m.

Utah Mammoth fans should be ready for even more mammoth.

That’s because the team has registered two new logos with the United States Patent and Trademark Office, a four-legged mammoth in both the team’s blue and black color schemes.

Two new Mammoth logos registered by SEG Hockey LLC this week.

The images were registered on Monday by SEG Hockey LLC, and both feature a full-body version of the mammoth — different than the team’s primary logo, which features only a mammoth head. One logo has more accented coloring and keeps the top of the mammoth’s head white, while the other logo highlights the outline of the mammoth’s large legs. The shape of the tusk is different on each logo as well.

Professional sports teams frequently employ a number of secondary logos for various merchandise and display purposes.

The logos are currently pending trademark approval status from the USPTO — as is the team’s primary head-only logo.

When contacted about the logos, the Smith Entertainment Group said that “The referenced trademark applications are in the normal course of business as we build out the full complement of marks under the Utah Mammoth brand identity.”

The Utah Mammoth play a preseason game against the Vegas Golden Knights at 8 p.m. MT Thursday. The team’s first regular season game is on Oct. 9 in Colorado.

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