The Utah Jazz are a small-market team, but they’re getting big-market TV ratings and seeking big-market sponsorships

New owner Ryan Smith wants the eliminate the whole big market vs. small market chasm in the NBA, and he has commissioner Adam Silver’s ear

(Leah Hogsten | The Salt Lake Tribune) Utah Jazz majority owner and Qualtrics founder Ryan Smith and former Miami Heat guard and new Jazz minority owner Dwyane Wade talk as the Utah Jazz host the Indiana Pacers, Friday, April 16, 2021, at Vivint Arena.