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BYU men’s basketball is the hottest ticket in the Big 12 — and fans have been willing to pay the price

AJ Dybantsa’s freshman season has driven up costs in Provo.

(Bethany Baker | The Salt Lake Tribune) Fans cheer between the third and fourth quarters of the game between the BYU Cougars and the Arizona State Sun Devils in Provo on Wednesday, Jan. 7, 2026.