Big 12′s new members see evidence of excitement in ticket and merchandise sales and rising donations

The Big 12′s four new schools are seeing the positive effects of membership in a Power Five conference. Ticket and merchandise sales are up and so are private donations to the schools’ athletic departments.

(Rick Egan | The Salt Lake Tribune) The Brigham Young Cougars takes the field for football action between the Southern Utah Thunderbirds and the Brigham Young Cougars, at LaVell Edwards Stadium, on Saturday, Sept. 9, 2023.