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How did Salt Lake City land two UFC pay-per-views within a year?

After two previous attempts at an MMA event in Utah fell short of expectations, shifting demographics and economics, plus a pinch hit from a new face with some juice wound up creating the perfect storm.

(Francisco Kjolseth | The Salt Lake Tribune) People line up outside of Vivint Arena for the start of UFC 278 mixed martial arts title bouts in Salt Lake City on Saturday, Aug. 20, 2022.