Why some small businesses are getting out of college sports’ NIL game

Two years after the NCAA opened the door for college athletes to receive compensation, smaller businesses are still trying to figure out the value of a deal.

(Trent Nelson | The Salt Lake Tribune) Utah Utes guard Kennady McQueen (24) as Utah hosts Princeton, NCAA basketball in Salt Lake City on Sunday, March 19, 2023.

Why some small businesses are getting out of college sports’ NIL game

Two years after the NCAA opened the door for college athletes to receive compensation, smaller businesses are still trying to figure out the value of a deal.

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