The Best unisex fragrances of 2023

Over the years, we’ve seen a steadily increasing shift toward gender-neutral products. Many individuals choose to do away with convention and claim their individuality in the way they care for themselves. This shift has also permeated the world of fragrances.

The current market of colognes and perfumes carries several noteworthy fragrances loved by both genders. This article explores some of the best unisex fragrances of 2023. But first, let’s take a look at what makes a fragrance unisex.

What to Look For in a Unisex Fragrance

Though they are a small component of a daily grooming regimen, fragrances can play a powerful role in how we present ourselves. As contributors to the five senses, fragrances can evoke memories, nostalgia and even feelings of worth and accomplishment.

When selecting a fragrance for yourself, it is first important to recognize that fragrance has no gender. Just like beauty, the essence of a fragrance is in the perception of the beholder. Whether you are a woman who loves musky tones or a man who is attracted to floral and fruity scents, your preferences are yours to own. We live in a world where individuality is prized above conventional norms, and differences are more readily accepted than in the past.

Nonetheless, when both men and women gravitate toward the same perfume bottle, it usually has the perfect balance of certain notes that attract both genders. Let’s take a look at these common characteristics of unisex fragrances.

Bergamot

Everyone loves the citrusy notes of bergamot. Men and women alike are drawn to fresh and zesty notes because they give off vibes of sunlight and cool mornings. They are also loved because of the feelings they evoke. The high notes of citrus are commonly associated with feelings of joy, happiness and youth. Most importantly, they help boost people’s moods and put them in a positive headspace.

Amber

Though amber is often found in fragrances tailored toward men, women also enjoy these scents in their perfumes. Amber is commonly described as the smell of fresh leather in a new car. Thus, it is associated with luxury. Although it is often termed exotic, amber also brings about feelings of warmth as it is naturally inviting. People respond to this scent because it always makes the fragrance unique and pleasant no matter what it is paired with.

Musk

There is something especially captivating about musk tones that draw in both males and females. Musk tones have earthy and woody undertones that help people reconnect with nature. These traditional scents are added to fragrances for heightened sensuality and allure. Usually, musk notes are brought by vanilla, violet, jasmine or sandalwood.

Now that we know about the common scents that make a unisex fragrance, let’s take a look at how these scents come together in a fragrance. Read on to learn about some of the best unisex fragrances on the market for 2023.

1. Atlantis by Blu Atlas

Our choice for the best unisex fragrance is Atlantis Eau de Parfum by Blu Atlas. Founded with a mission to provide grooming products with premium clean, vegan ingredients, Blu Atlas continues to take the industry by storm. This brand aims to help men and women look and feel great without compromising on the quality of ingredients or the environmental impact.

Atlantis is a fragrance inspired by the lush green Bali jungles. Its top notes mix fresh bergamot, zesty lemon and fruity blackcurrant. It is deepened with alluring lavender and clary sage floral tones and sweet touches of peach and apricot.

Atlantis’ unique elements are found in the base notes of violet, ambrette seed and musk, which make the entire fragrance sensual and captivating. You will find yourself turning heads and intriguing your companions when you wear this scent. Men and women feel confident and unique with this fragrance, which meets the standards of excellence for both.

The quality of this fragrance is outstanding. Because it is an eau de parfum, its strong concentration will last all day with just one or two sprays. Blu Atlas prides itself on providing cruelty-free products that are eco-friendly. The packaging is designed sustainably: The cologne is encased in a matte, metallic bottle and nestles in a padded cardboard box. Atlantis by Blu Atlas is one of the best unisex fragrances everyone should try in 2023.

2. Casablanca by Swiss Arabian

Casablanca by Swiss Arabian is another unisex fragrance that captivates the senses. Most fragrances are layered with the conventional approach of green and fresh top notes and warm, woody base notes. Being a luxury product of Dubai, Casablanca defies these norms, just like the many men and women who reach for unisex fragrances.

This scent opens with an exquisite balsamic aura that takes hold of the senses in the most pleasurable way. This fragrance is an incense with warm fruit and sweet caramel at its heart and base. Perfectly balanced, it is deeply satisfying, delighting the mind and soul.

Casablanca is reminiscent of evening walks through labyrinthine alleyways, where fashion and love thrive. It is suitable for any time of the day or night. Men and women enjoy Casablanca throughout the year, but it is most loved in the winter as it reminds the wearer of brighter, warmer days in the depths of the cold months.

It is encased in a tall, elegant bottle topped with a silver cap, creating a statement that will elevate your vanity or countertop.

3. Wood Sage & Sea Salt Cologne by Jo Malone

If you seek a temporary escape from the hustle and bustle of city life, Jo Malone’s Wood Sage & Sea Salt Cologne can help. Experience the easy ocean breeze on your cheek and fill your lungs with the mineral and earthy scents of the shore. It is therapeutic, calming to the soul and revitalizing to the senses. This fragrance will bring the same sentiments of happiness and exuberance one experiences when encountering the ocean’s glory.

It isn’t surprising that both men and women gravitate toward this therapeutic fragrance. It is a breath of fresh air that all of us can use throughout the day. It revives the soul with its fresh notes of sea salt and deep woody and amber tones. Apply to the wrists, temples and neck for a lasting effect.

Jo Malone curated this cologne to suit everyone’s fancy. From the fragrance to the packaging, this cologne was designed to fit any lifestyle and any time of the year. Staying true to their roots, Jo Malone presents this cologne in their signature rectangular glass bottle with a simple label on the front. This bottle and the box it comes in are environmentally friendly and recyclable. This cologne is made from the highest-quality ingredients to please people from all walks of life.

4. Polo Earth Eau de Toilette

Ralph Lauren always knocks it out of the park when it comes to creating fragrances that everyone loves. Polo Earth Eau de Toilette is another superb fragrance that is sure to please people of any persuasion and gender.

This fragrance hits all the notes we look for in a unisex fragrance. Its keynotes include green mandarin, sage heart, diva lavender and orange flower. The fresh and aromatic bouquet of floral and citrus is the perfect accompaniment for a sunny yet work-filled day. It will provide a boost of energy as it awakens the mind and spirit with its gorgeous aroma.

These pleasing fresh notes are balanced with the deep base notes of musk and cedarwood. It has enough masculinity for a man to appreciate but is still light and feminine enough to attract women.

We love this fragrance not only because of its complex notes, but also because it is crafted with ingredients that are sourced from natural origins. This product is also entirely vegan, allowing us to enjoy the peace of mind offered through sustainable practices.

5. Sweven by Oakcha

Formulated with a unique combination of jasmine, evernyl and fir balsam, Sweven by Oakcha is designed to evoke the enchanting forests of England. This fragrance is deep yet pleasant. It will whisk you away to the depths of woods that smell of fir and pine. The citrusy notes of orange and the musk of marigold will further enthrall you and provide a dose of aromatherapy.

One thing to note about this fragrance is that it is an extrait de parfum. It has a high 30-40% concentration of its aromatic compounds. One spray at five to seven inches away from the skin will be plenty to last you through the day.

As with all Oakcha products, this fragrance is designed sustainably with cruelty-free practices and an entirely vegan formula. It is handcrafted and free of phthalates and parabens. With its clean formula and enchanting scent, Sweven by Oakcha is one of the best unisex fragrances of 2023.

6. Ani Nishane Extrait de Parfum

If you’re someone who enjoys the warmth of an amber floral fragrance, Ani Nishane will be right up your alley. This fragrance has a sweet and warm aroma created by a blend of sandalwood, vanilla and cedar. It is also perfectly balanced with ginger and bergamot, and spiced with cardamom and blackcurrant. The blend of warmth and greenery sets this parfum apart from most others on this list, and is an acceptable choice for both men and women.

This French fragrance is highly concentrated, offering a lasting experience of joy for everyone in its vicinity. Because of its warmth, the fragrance is best worn in the colder times of the year, like chilly fall and winter evenings. It will warm you from within and remind you of the sunnier days to come.

The packaging of this fragrance is exquisite. The extrait de parfum is encased in a square silver-and-gold vessel and topped with a gold cap. Simple, classic and elegant.

7. Pure Soap by Clean

Keeping ourselves and our environment pure is essential for a healthy life. A clean home lifts the spirits and allows us to feel light and airy. Similarly, a clean body and a clean fragrance help keep a joyous disposition, regardless of life’s challenges.

Given these natural desires for all things clean, it isn’t a surprise to find that everyone, regardless of gender, is instinctively attracted to bright, fresh scents. Whether it is the smell of clean laundry or newly watered grass, these clean aromas draw people in and renew the senses. Clean Beauty Collective has produced a fragrance, Pure Soap, that gives off these vibes and plays on our innate human desire for cleanliness.

Pure Soap is crafted with aromatic aldehydes and mandarin. It is complemented with sweet jasmine and sensual lavender, creating middle notes that are enjoyed by all. The deep orange blossom, sandalwood and musk bring the fragrance to a delightful close. The fresh, green and warm scents waltz prettily together, summoning exuberance and excitement.

The formulation of this fragrance is as clean as the scent itself. It is made with safe and clean ingredients, using sustainable practices to preserve the health and wellness of the earth and its inhabitants. There are no animal byproducts, harsh chemicals or synthetic colors in this fragrance. The fragrance itself is housed in a clear square vessel with a simple chrome cap. Whether you are shopping for yourself or someone you love, Pure Soap is one of the best unisex fragrances to try in the coming year.

8. Ombré Leather Eau de Parfum by Tom Ford

It is hard to find a person who doesn’t love the smell of fresh leather. Just think of a newly purchased car: Regardless of the make or model, a brand-new car will always have that “new” smell we all enjoy. Why is this scent so appealing? It’s the scent of luxury and success, giving off vibes of promise and new beginnings. It also draws out feelings of joy and anticipation for the future. These are precisely the emotions you will experience when taking a whiff of Tom Ford’s Ombré Leather Eau de Parfum.

Ombré Leather is a sensual unisex fragrance. It is a perfume that both men and women can wear without doubting their ability to present themselves as trendy and polished. The blend of leather and spices punctuates the air and takes you on a journey to a desert oasis with green scents of patchouli and vetiver, and warm musky tones of amber and moss.

This eau de parfum is bold, refined and sensual. It is a fine fragrance, encapsulated in a round black bottle with a matte-black top. True to its leathery vibes, the bottle and label are covered in a faux leather plaque. This fragrance will redefine the world of leather and colognes, as it is one of the best unisex fragrances on the market.

9. David’s Perfume #01: Amber & Cashmere

David’s Perfume #01 Amber & Cashmere is the scent of luxury, subtle spice and wood. The feelings of warmth in this fragrance evoke mystery, passion and allure in both men and women. The woody and nutty tones are powerful as they wash over you and surprise you with a subtle musky tone. This scent brings out warm feelings, similar to sitting around a bonfire on the beach. It is a nostalgic scent that will tie you to beloved pastimes or great achievements.

The notes are a blend of wood, spice, amber and cashmere. They are musky enough for those who like masculinity, but light enough to appear feminine. This fragrance has a personality that will match your own and help you profoundly represent your individuality.

This warm fragrance is a product of the warm personality of David Dobrik of YouTube renown. The captivating personality of this internet legend is reflected in his fragrance and allows us to take part in his aspirations for success, happiness and clarity. This perfume earned an achievement award from the Fragrance Foundation as a 2021 finalist, and it continues to take the internet by storm. Its quality and appeal make it one of the best unisex fragrances on the market.

10. Bvlgari Eau Parfumée au Thé Blanc

Just like fragrances, tea also doesn’t have a gender, making Bvlgari’s Eau Parfumée au Thé Blanc the perfect option for both men and women. This is a unique unisex fragrance that is infused with top notes of tea, artemisia and bergamot. This fragrance is a combination of wood, floral and musk, providing a breath of freshness with each spray.

Eau Parfumée au Thé Blanc is like a beautifully curated bouquet of similar yet subtly varied tones that come together to please the senses and release feelings of satisfaction. The first accords that you will pick up are fresh and spicy, provided by bergamot and white tea. The fragrance will then develop into an aromatic ambiance of citrus, white florals and herbs.

Due to the light and airy fragrance of Eau Parfumée au Thé Blanc, most men and women tend to reach for this bottle during hot summer days. The refreshing aroma will create a beautiful balance between the heat outside and your overall well-being.

The packaging of Eau Parfumée au Thé Blanc is elegant and simple. The enchanting fragrance is enclosed in a matte glass bottle and topped with a golden cap shaped like an Italian cornice. This invigorating and thirst-quenching perfume is one of the best unisex fragrances of all time.

So there you have it: 10 timeless unisex fragrances that can satisfy the needs of both men and women. You’ve probably already chosen one or two of these fragrances to try out for yourself. But do you know how to tell if you’ve received an authentic fragrance or a knock-off? Prepare for your shopping by reading the following section.

How to Tell the Difference: Authentic Fragrance versus Dupe

With the expansion of the internet and technological advances, being fooled by fake products is more likely than ever before. Most dupes are of poorer quality but cost the same amount of money as the authentic version. They are unethical toward both the consumer and the designer. Do you want to avoid being fooled? Check out our tips that will help you tell the difference between authenticity and a replica.

How’s the Packaging?

When you initially receive the fragrance, it is reasonable to expect it to be in a box wrapped with plastic cellophane. Professional and authentic packaging will be wrapped perfectly, with no crinkles, extra folds or bubbles. This wrapping will not show any visible seams, which are often a sign of cheaper wrapping.

Genuine products will also be placed firmly inside the box. If you feel any movement inside the box, chances are that you are holding a fake product. No designer with a sense of self-respect will risk their reputation by failing to secure their bottle of cologne or perfume inside the box. The inside of the box will have a holder that will keep the bottle in place during transportation.

What Do the Labels Look Like?

One surefire way to tell the difference between a fake and the real deal is by looking at the labels on the box. The text on the packaging should be easy to read without much effort. Genuine products will have the letters neatly spaced out and in a legible font. Also, most fragrances have a little circle with two clear arrows inside. The arrow pointing to the right must be black and the arrow to the left will be a color that matches the product design.

Dupes are almost always misspelled, and generally look very different in comparison to real, authentic products. Be sure to compare your product to pictures online to verify any differences.

Check the Color

Fake designs always use an excessive amount of dye in their perfumes. If you feel that the color of your perfume is brighter or deeper than you expect, look for the other signs discussed in our article.

Where’s the Serial Number?

When you open the box containing your fragrance, locate the serial number on the bottom of the bottle and compare it to the one on the box. If the serial number is missing on the box or the bottle, you can be sure that you are holding a fake in your hands. These numbers should be engraved on the bottle or stamped on the box. If they are glued on, the product is a dupe.

Check the Bottle!

Every new product that a designer puts out is fine-tuned and perfected. It goes through a series of inspections for flawless formulation, from the testing of the fragrance to the detailed checks of the entire design. Whether you’re looking at the cap, the bottle, the lettering or detailing, it all has to be symmetrical and smooth.

Fake designers don’t put that much effort into their products because, let’s face it, it’s not their product! Therefore, they won’t pay attention to the minute details like rough edging and contours. These imperfections are typically easy to spot during a quick inspection of the bottle.

How to Avoid the Dupes

So, how do you avoid getting a dupe sent to you? The best thing to do is to buy your fragrances directly from the designer’s store or from a verified website that will have the authentic product.

Another reliable place to go is a department store. Very few department stores will risk their reputation by selling products that are not authentic. They have special contracts with vendors and designers, who may even come to the store to promote the product.

Lastly, go with your gut! If you’re at a hole-in-the-wall store somewhere off the highway and you’re looking at a product that seems iffy, chances are it isn’t genuine. Check the labels, the wrapping and how the product is packaged. Following our tips will help you save yourself the money that would be wasted on imperfect, fake fragrances.