The Church of Jesus Christ of Latter-day Saints unveiled a new symbol last month as part of President Russell M. Nelson’s continuing efforts to emphasize — to insiders and outsiders alike — that the faith is centered on Jesus Christ.
Does this logo, from a design perspective, help accomplish that aim?
Yes, says Randall Smith, a Salt Lake City graphic designer who helped craft a previous logo for the church. But the new symbol, while “safe and expected,” he adds, is “not very progressive” and its complexity may make it difficult to use in some mediums.
Smith discusses the new logo and his work for the church on an older one, which began springing up as part of the “welcome” signs now found on Latter-day Saint meetinghouses across the globe.