‘Mormon Land’: A graphic designer who worked on a previous church logo evaluates the new symbol and how it measures up
(Image courtesy of The Church of Jesus Christ of Latter-day Saints)
New church symbol.
The Church of Jesus Christ of Latter-day Saints unveiled a new symbol last month as part of President Russell M. Nelson’s continuing efforts to emphasize — to insiders and outsiders alike — that the faith is centered on Jesus Christ.
Does this logo, from a design perspective, help accomplish that aim?
Yes, says Randall Smith, a Salt Lake City graphic designer who helped craft a previous logo for the church. But the new symbol, while “safe and expected,” he adds, is “not very progressive” and its complexity may make it difficult to use in some mediums.
Smith discusses the new logo and his work for the church on an older one, which began springing up as part of the “welcome” signs now found on Latter-day Saint meetinghouses across the globe.
Listen here.
[Subscribe to The Tribune’s weekday Mormon Land newsletter]
For over 150 years, The Salt Lake Tribune has been Utah’s independent news source. Our reporters work tirelessly to uncover the stories that matter most to Utahns, from unraveling the complexities of court rulings to allowing tax payers to see where and how their hard earned dollars are being spent. This critical work wouldn’t be possible without people like you—individuals who understand the importance of local, independent journalism. As a nonprofit newsroom, every subscription and every donation fuels our mission, supporting the in-depth reporting that shines a light on the is sues shaping Utah today.
You can help power this work.