Reflecting back to 2018 when we first purchased an electric vehicle, the reactions of friends and neighbors were remarkable. Our decision prompted a flurry of inquiries and test drive requests. Even random people walking by left heart imprints in the snow on the hood of our car. Today, the ripple effect of our choice is evident as six out of nine households on our street now own electric vehicles. While our individual efforts may appear modest, they hold the power to ignite curiosity and spark meaningful conversations contributing to solving climate pollution problems.
The research of associate professor of philosophy Michael Brownstein at the City University of New York reveals the impact of others’ actions: recognizing oneself as part of a community and as an influencer of societal norms fosters a shift in perspective crucial for effecting change. And it can be as simple as recycling or installing LED light bulbs.
Solar panels also present a compelling case for social influence. A 2021 paper published in Nature, revealed a surprising insight: the primary motivation for rooftop solar installations wasn’t governmental subsidies, geographic suitability, or policy incentives. Instead, it was the presence of solar panels on a neighbor’s roof. Remarkably, a solitary solar project resulted in a 50 percent surge in installations within a half-mile radius, as corroborated by a subsequent study.
These anecdotes underscore the profound impact of social influences on shaping our behavior. Each decision big or small, each conversation, and each demonstration of sustainability reverberates through our communities, and is an important climate contribution.
Never underestimate your actions and influence within your community. We’re wired to closely observe and emulate others’ behaviors, as noted by Brownstein. If you’re passionate about combating our changing climate, become a reflection for others to see themselves in.
Karen Jackson, Salt Lake City