Coping with noise pollution in an urban area is not easy. We are constantly subjected to the hum of day-to-day life.

But the other day was different. A new assault on the senses was launched. I woke up at 8 a.m. to what sounded like a helicopter but, rather than passing over quickly as they do, this sound was unceasing. Relentless. It was circling low.

After a time, I went outside to see what was causing this incessant sound and there in the sky I see an advertising blimp for Young Living flying about aimlessly. A blimp advertising, ironically, for a company that promotes tranquility and holistic living.

It was big. It was ugly. It was noisy. And it was not going away.

The price we pay for the sake of advertising is already too much. Our landscapes are littered with billboards and our eyes are bombarded with marketing everywhere we look.

Now we have to see (and hear?!) this in our skies as well? Is nothing sacred anymore?

Marketing has gone from too much to absolutely obscene. The junk mail of the highway has now made its way into our skyline. Salt Lake City deserves better than that.

Heather Martinez, Salt Lake City