(Francisco Kjolseth | Tribune file photo) The Salt Lake City Council, Salt Lake County, and the Utah Transit Authority gather on the North Temple Bridge/Guadalupe TRAX station in Salt Lake to announce Free Fare Friday to encourage greater use of transit during periods of poor air quality.
Free fare days dramatically increased ridership on UTA, getting tens of thousands of cars off our roads, filling up our normally empty buses, and helping to clear our air.
Let’s adopt this new slogan: “UTA … Free Every Day!”
David A. Moore, Salt Lake City