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Free-fare day on UTA attracted 23k more transit riders, mostly on trains

During promotion on the Friday before Christmas, train ridership was up significantly — but bus ridership remained flat.<br>

(Francisco Kjolseth | Tribune file photo) The Salt Lake City Council, Salt Lake County, and the Utah Transit Authority gather on the North Temple Bridge/Guadalupe TRAX station in Salt Lake to announce Free Fare Friday to encourage greater use of transit during periods of poor air quality. On Friday, Dec. 22, no cash fares will be required on trains or buses in an effort to get infrequent or first-time riders to try out transit and use it more frequently.

(Francisco Kjolseth | Tribune file photo) The Salt Lake City Council, Salt Lake County, and the Utah Transit Authority gather on the North Temple Bridge/Guadalupe TRAX station in Salt Lake to announce Free Fare Friday to encourage greater use of transit during periods of poor air quality. On Friday, Dec. 22, no cash fares will be required on trains or buses in an effort to get infrequent or first-time riders to try out transit and use it more frequently.

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