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How YouTube is changing American gun culture

Influencers known as guntubers are delving into the world of firearms, showing viewers everything from how to shoot to how to modify an AR-15.

(Lindsay D'Addato | The New York Times) 
Joseph Osse, who posts under the name Grazien Brann, fires one of his weapons for a video for social media, in Grantsville, Utah, west of Salt Lake City, Nov. 18, 2024. Firearms are not immune to influencer culture, and creators known as guntubers are delving into everything from how to build an AR-15 rifle to how to shoot it safely.

(Lindsay D'Addato | The New York Times) Joseph Osse, who posts under the name Grazien Brann, fires one of his weapons for a video for social media, in Grantsville, Utah, west of Salt Lake City, Nov. 18, 2024. Firearms are not immune to influencer culture, and creators known as guntubers are delving into everything from how to build an AR-15 rifle to how to shoot it safely.