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Kerry calls for democracy as U.S. flag is raised at embassy in Cuba

Kerry and Cuban foreign minister set early fall date to start talks on normalization.

A black and white image of Fidel Castro is propped up against a wall in an apartment building undergoing renovations in Old Havana, Cuba, Thursday, Aug. 13, 2015. Castro marked his 89th birthday Thursday, with a newspaper column repeating assertions that the U.S. owes socialist Cuba “numerous millions of dollars” for damages caused by a decades-long embargo. (AP Photo/Ramon Espinosa)

Havana • Jubilant crowds waved American flags and chanted "Long live the United States!" as the Stars and Stripes rose over the newly reopened U.S. Embassy in Cuba on Friday after a half-century of often-hostile relations. Secretary of State John Kerry celebrated the day but also made an extraordinary, nationally broadcast call for democratic change on the island.

Hundreds of Cubans mixed with American tourists outside the former U.S. Interests Section, newly emblazoned with the letters "Embassy of the United States of America." They cheered as Kerry spoke, the United States Army Brass Quintet played "The Star-Spangled Banner" and U.S. Marines raised the flag alongside the building overlooking the famous Malecon seaside promenade.

Meeting more than 54 years after the severing of diplomatic relations, Kerry and Cuban Foreign Minister Bruno Rodriguez set an early September date for the start of talks on full normalization of a relationship so long frozen in enmity.

Not all the talk was as warm as the sunny summer day. Kerry and Rodriguez said their nations would continue to disagree over issues such as democracy and human rights. But they also said they hoped to make progress on issues ranging from maritime security and public health to the billions of dollars in dueling claims over confiscation of U.S. property and the U.S. economic embargo on the island.

It seemed that virtually all of Cuba was glued to television or listening by cellphone as Kerry directly addressed the island's people on political reform. That's a subject that has remained off-limits in Cuba even as the single-party government has implemented a series of economic reforms and re-established diplomatic ties with the U.S.

"We remain convinced the people of Cuba would be best served by a genuine democracy, where people are free to choose their leaders, express their ideas, practice their faith," Kerry said. He spoke before an audience of Cuban and U.S. diplomats on the embassy grounds and hundreds of thousands, perhaps millions, of islanders watching and listening live.

Addressing reporters with Kerry after the ceremony, Rodriguez responded by indignantly opening his remarks with complaints of U.S. human rights transgressions — from police shootings of black men to mistreatment of prisoners at Guantanamo Bay, the U.S. naval base that Cuba says must be returned.

"Cuba isn't a place where there's racial discrimination, police brutality or deaths resulting from those problems," Rodriguez said. "The territory where torture occurs and people are held in legal limbo isn't under Cuban jurisdiction."

Many Cubans disagree with that assessment, including Afro- Cubans who say discrimination is still rampant despite the revolution's egalitarian ideals, and human rights groups who say regular, short-term arrests of government opponents aim to intimidate dissent and include beatings.

Kerry acknowledged that the Obama administration would have a difficult fight in Congress to end the U.S. trade embargo of Cuba so that normal business ties between the two countries could resume.

"There is no way Congress will lift the embargo if we are not making progress on issues of conscience," Kerry said.

Cuba formally reopened its Washington embassy last month. The U.S. raised its flag in Havana then, too, though saving the formal ceremony for Kerry's visit. Three Marines who took part in the flag-lowering in 1961 handed over the new flag to Marines who raised it on Friday.

Kerry was the first secretary of state to visit since 1945, and his speech was remarkable for its bluntness and the national spotlight in which it came.

Many Cubans lauded Kerry's call for reform, including greater access to technology on an island with one of the world's lowest rates of Internet penetration. They paired their praise with calls for the United States to lift the 53-year-old trade embargo and allow easier travel between the two countries.

Like Obama, Kerry said a longtime U.S. strategy of trying to isolate Cuba and provoke regime change by choking off trade and fomenting grass-roots agitation had failed.

"It would be equally unrealistic to expect normalizing relations to have a transformative impact in the short term," he said. "After all, Cuba's future is for Cubans to shape."

After speaking to reporters with Rodriguez, Kerry briefly walked Old Havana's historic Plaza de San Francisco with Havana City Historian Eusebio Leal before heading to an afternoon flag-raising at the home of the embassy's chief of mission.

Soon after Kerry was heading home Friday evening, diplomats who negotiated the July 20 embassy reopening will launch full time into discussing how to bring about measures such as re-establishing direct flights and mail service.

A vendor hawks copies of the state newspaper Granma, featuring Fidel Castro on on the cover, in Havana, Cuba, Thursday, Aug. 13, 2015. Castro marked his 89th birthday Thursday, with a newspaper column repeating assertions that the U.S. owes socialist Cuba “numerous millions of dollars” for damages caused by a decades-long embargo. (AP Photo/Ramon Espinosa)

Tourists ride on a vintage American car in front of the US embassy in Havana, Thursday, Aug. 13, 2015. The US embassy in Cuba will hold a ceremony on Friday, Aug. 14, to raise the U.S. flag, to mark its reopening on Havana’s historic waterfront. Ordinary Cubans will cheer, U.S. business executives will network and Secretary of State John Kerry will meet with Cuba’s foreign minister, the country’s Roman Catholic archbishop and a hand-picked group of dissidents. (AP Photo/Ramon Espinosa)

A worker wipes a representation of the The Great Seal of the United States at the the newly opened U.S. Embassy in Havana, Cuba, Friday, Aug. 14, 2015. U.S. Secretary of State John Kerry arrived Friday morning in Havana for an historic ceremony to raise the U.S. flag over the restored U.S. Embassy in the Cuban capital. (AP Photo/Ramon Espinosa)

Paper fans with the American flag motif sit on chairs designated for U.S. dignitaries including Secretary of State John Kerry, outside the newly opened U.S. Embassy in Havana, Cuba, Friday, Aug. 14, 2015. Kerry arrived in Havana Friday for an historic ceremony to raise the U.S. flag over a restored U.S. Embassy in the Cuban capital. It's the first time a U.S. secretary of state has visited the nearby nation since 1945.(AP Photo/Ramon Espinosa)

A crowd waits behind barrier with a draped Cuban national flag, near the newly opened U.S. Embassy, to catch a glimpse of the flag raising ceremony, in Havana, Cuba, Friday, Aug. 14, 2015. U.S. Secretary of State John Kerry arrived Friday morning in Havana for the historic ceremony to raise the U.S. flag over the restored embassy in the Cuban capital. (AP Photo/Desmond Boylan)