Utah’s tiny Nordic Valley ski area would see a major expansion into unroaded national forest turf under a plan recently unveiled by the ski corporation that assumed management of the 140-acre resort in the picturesque Ogden Valley.
The proposal’s most dramatic element is a 4.3-mile gondola rising over Wasatch Crest, at an elevation of 8,100 feet, connecting North Ogden to Eden. It would be among the world’s longest gondolas, exceeding the 3.8-mile Grindelwald–Männlichen ski gondola in the Swiss Alps, and would likely be a lightning rod for controversy among those who want to see the Wasatch’s undeveloped terrain stay that way.
“You are not going to clear-cut the mountain of trees. We have a lot of experience with this,” said Coleman, whose firm operates five smallish resorts in the region surrounding its Durango, Colo., headquarters.
Utah has not seen a ski area expansion of this magnitude since major additions at Snowbasin and The Canyons during the run-up to the 2002 Winter Olympics. The Nordic Valley expansion would cover a narrow, undeveloped stretch of the Wasatch Mountains bound by Ogden and North Ogden canyons.
“It’s a little steeper than Powder Mountain, but less steep than Snowbasin," said Coleman, referring to two nearby ski areas. “There are challenging steep areas also, but the bulk of the terrain is intermediate.”
A key sticking point would be getting Forest Service approval for such a major shift in use for public lands, especially territory that is inventoried as roadless and has previously been proposed for wilderness designation.
“Roadless areas occupy less than 2 percent of the continental landmass,” Fisher said. “We have roads everywhere. We think it’s important to protect these areas for that quality. We shouldn’t have structures over every inch of the United States.”
Coleman envisions installing about a dozen lifts on both the east and west sides of the mountain, adding one a year, although the actual pace of development would depend on market forces.
“If demand is high, it could be faster," Coleman said, “and if it’s slower, it might be slower.”
He wants to build the gondola first, starting as early as 2020 for use that ski season later that year.
“That would be such a marquee feature that puts us on the map. It provides such a multiple level of benefits to the community. You can get from one side of the mountain to the other without driving through the canyon,” said Coleman, who got his start in business as a 6-year-old selling rocks in his Austin, Texas, neighborhoods. He joined the ski industry 19 years ago when he bought New Mexico’s Sipapu resort.
“Nordic Valley, as it exists, is not profitable. I’m not sure it would survive if we didn’t come in and improve it. That said, affordability is really important to us,” Coleman said.
“The difference with Nordic Valley is it gets a lot of consistent snow, especially on the upper half of the mountain, because of its geographic location in the region with the Great Salt Lake there. It is definitely challenging down low, which is why it is important to go higher on the mountain for the ski area to remain viable.”