The following is a guest blog post by Terry Orme, Salt Lake Tribune editor and publisher
Visitors to www.sltrib.com will notice something new starting today.
Stories appearing in different sections of the site will be labeled "Sponsored." When you click on one of these stories, the "Sponsored" label will appear above and below the headline.
These stories are paid content from advertisers and are not produced by Salt Lake Tribune reporters or editors.
Known as "native advertising," the strategy holds promise in boosting the revenue generated by newspaper websites. Advertisers like it because it provides a forum for them to tell the stories of their businesses, their products and/or their services. It is a tactic being deployed on many websites.
There is a print precedent for it, known in our business as "advertorial," or advertising that mimics a news story. When that content appears in The Salt Lake Tribune, it, too, is clearly labeled.
The important thing here is that readers know what is news, and what is paid content, or advertising. We are committed to clear designations on the sponsored stories, and our newsroom will not play a role in their production. Tribune reporters and editors will stick to the impartiality of news reporting.
— Terry Orme
Donate to the newsroom now. The Salt Lake Tribune, Inc. is a 501(c)(3) public charity and contributions are tax deductible