Tradwife influencer opens store in small Utah town. Tourists abound.
Fairly or not, Ballerina Farm has become a byword for a certain kind of influencer at the center of an impassioned debate over what a woman should be.
(Kim Raff | The New York Times) Visitors line up to buy goods at the packed Ballerina Farm Store in Midway, Utah, on May 23, 2026. Tourists are flocking to Midway, Utah. The Ballerina Farm Store, from the influencer whose brand revolves around motherhood and farm life, is a reason.