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New Utah haircare brand asks girls ‘who they’re becoming,’ not ‘what they need to fix’

Sadie and Abby Bowler’s haircare products hit Target shelves last week — kind of.

(Francisco Kjolseth  |  The Salt Lake Tribune) Sisters Sadie Bowler, left, and Abby Bowler, young entrepreneurs and co-founders of the SadieB haircare line, anticipate their products hitting Target shelves at any moment during a visit to the downtown Salt Lake City store on Thursday, February. 29, 2024.

(Francisco Kjolseth | The Salt Lake Tribune) Sisters Sadie Bowler, left, and Abby Bowler, young entrepreneurs and co-founders of the SadieB haircare line, anticipate their products hitting Target shelves at any moment during a visit to the downtown Salt Lake City store on Thursday, February. 29, 2024.