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As Utah’s Jane.com heads toward liquidation, its customers, employees and vendors ask: What happened?

The online retailer revolutionized shopping and selling for women. Now headed for liquidation, the site’s demise blindsided customers, vendors and employees.

(Nicole Leavitt | Courtesy) Shera Wheeler fulfills orders for her business, Pink Pineapple Clothing, from her Logan warehouse. Wheeler built her business around Jane.com, she said, and with its announced demise, said she feels "taken advantage of."