Jeep pays city for the right to call itself the ‘Official 4x4 of Moab’
The City Council approved a two-year partnership pilot providing $250,000 in unrestricted funding — plus access to five loaner Jeeps.
(Doug McMurdo | The Times-Independent) Jeepers line up near Highway 191 and Spanish Trail Road before hitting the trail during the 2022 Easter Jeep Safari. The city of Moab and Jeep have entered into a two-year partnership, giving Jeep the right to call itself the Official 4x4 of Moab.