Chances are Utahns have seen Lime’s motorized e-scooters around town.
The electric green and white scooters dot downtown Salt Lake City in particular — parked on street corners or in front of buildings — and offer a quick way for people to get around without worrying about finding a parking spot.
For the month of June, those scooters will look a little different — and probably a bit familiar.
Lime is unveiling a fleet of newly-wrapped scooters, inspired by one of Salt Lake City’s newly adopted flags — the Sego Belonging Flag from Mayor Erin Mendenhall, which incorporates the Intersex-Inclusive Pride Flag. Two other flags were unveiled in early May – Sego Visibility (to honor the transgender community and Sego Celebration (in honor of Juneteenth.)
Mendenhall proposed an ordinance to adopt the three municipal flags hours before a statewide ban on pride and other unsanctioned flags in schools and on government properties went into effect.
Mendenhall’s staff said she was unavailable to comment for this story.
Karla Owunwanne, senior director of government relations at Lime, said the initiative is not only a part of the company’s Global Pride campaign — but a show of support for Mendenhall and Salt Lake City.
“We thought it’d be a really great opportunity to actually take inspiration from the new Sego Belonging Flag and incorporate it into our scooter wraps,” Owunwanne said, “so that we were standing with the mayor’s office in Salt Lake City … Both with a visual statement of solidarity and also just as a way to celebrate our shared values.”
The body of the scooters — usually lime green — have been wrapped in an ombre pattern of purple, blue and red with a sego lily (the official state flower) on the front.
Lime is the world’s largest shared electric vehicle company, according to a news release. Since Lime’s launch in Salt Lake City in 2018, 830,000 riders have taken nearly 3.4 million rides, adding up to over 3.8 million miles traveled.
In May 2025, SLC riders took 78,000 trips on Lime scooters. In 2024, over 300,000 Lime rides happened in downtown SLC and there was an average of 11,000 monthly riders in the area.
Owunwanne notes that this isn’t the first time the micromobility company has wrapped their scooters for Pride, but it is the first time they’ve done so in Utah. Seeing Mendenhall and the city “really take a stand” inspired them to get involved.
“While others are scaling back, we’re going to double down and show that for us, visibility, safety and community support really matter,” Owunwanne said.
Major companies have scaled back their diversity, equity and inclusion efforts to comply with federal law. The Trump Administration has issued several executive orders in 2025 targeting DEI initiatives.
But, at Lime, Owunwanne said they are standing firm and following the lead of their CEO, Wayne Ting, “one of the few out Asian gay CEOs in tech.”
“Wayne has been an ardent supporter, a huge champion of this campaign from day one. His leadership and his lived experience help anchor our pride efforts in authenticity and in action,” Owunwanne said.
In the news release, Ting wrote, “We are proud to stand with the LGBTQIA+ community in the hundreds of cities we operate around the world. That’s why we’re showing up this Pride with sustained support and increased visibility, because everyone should feel comfortable and confident in who they are and who they love.”
A representative for Lime confirmed that there are no restrictions on where their scooters can be left. HB77 specifically bans flags on government properties and public schools.
Meanwhile, Gov. Spencer Cox did not issue a Pride Month declaration, after recognizing the month in 2021 and 2022. In 2023, he removed mentions of LGBTQ+ from the declaration, and in 2024 he declared a “Month of Bridge Building” instead.
Owunwanne says that the city is aware that the e-scooters will be wrapped with the flag.
“For us, it’s really about supporting what the city is doing, working within the constraints of the current legislation,” she said.
The Sego Belonging e-scooters will be around until the end of June.
Lime is also partnering with the Utah Pride Center — which will host its annual Pride festival this weekend. The company donated to the nonprofit and will have a booth at this year’s festival.