Salt Lake Tribune hires new chief revenue officer

(Paul Fraughton | Tribune file photo) The Salt Lake Tribune office building at The Gateway.

The Salt Lake Tribune announced this week it has hired a longtime newspaper executive as its new chief revenue officer.

Chris Stegman was previously director of revenue at the Houston Chronicle and worked for nearly a decade before that as an advertising executive for the newspaper chain Gannett, including as retail sales leader for The Arizona Republic and as vice president of sales for several regions of USA Today.

Stegman is now responsible for The Tribune’s subscription, advertising and marketing efforts online and in print. Starting next year, The Tribune will move from seven-day print delivery to a robust weekly print edition mailed each weekend to go with its enhanced digital presence.

“Chris is uniquely qualified to lead our business efforts during this historic transition and to position The Tribune for long-term financial stability,” said Paul Huntsman, chairman of The Tribune’s board of directors.

(Courtesy photo) Chris Stegman, chief revenue officer for The Salt Lake Tribune.

The hire of this key officer comes as The Tribune is remaking itself as a nonprofit, after winning IRS approval to pursue 501(c)(3) status in fall 2019. Huntsman gave up sole ownership, making The Tribune the first legacy U.S. newspaper to officially turn itself into a community asset.

The 150-year-old daily newspaper announced last week it would terminate a long-standing business partnership with its news rival, the Deseret News, on printing, advertising and distribution and move to a weekly print edition, starting in January.

“I’m excited to represent a 150-year-old leading voice in the state,” Stegman said in a news release. “I’m even more excited with The Tribune’s new model, which will have a heavy focus on connecting great content in a digital format, while still providing an in-depth, weekly printed product.”

The board is in the process of hiring a new editor for The Tribune. Former Editor Jennifer Napier-Pearce resigned in August.